Hi I’m Louise - Your friendly website designer and digital wing woman.

Suffolk-based Squarespace Designer for Women Led Brands

I help small, female business owners build websites that feel like home for their brand. With over 12 years of experience in web development and design, I’ve learnt that simplicity, clarity, and a touch of personality go a long way.

A woman in her 30s sitting at a table smiling at the camera. She has long blonde hair, blue eyes and is wearing a black dress detailed with white butterflies.

Let’s build a website that reflects your brilliance - fast, friendly, and totally stress free!

What I Offer

My Web Design Goals

Your website should reflect your personality and values.

Design should be bold, clear, and never boring.

Tech should feel empowering, not overwhelming.

Every client deserves a friendly and supportive experience.

Why I Do This

A woman with light brown hair, wearing a green scarf, pink jacket, and purple backpack, standing outdoors with leafless trees and some green foliage in the background.

I started Ablard Websites to make professional web design more accessible. You don’t need to speak tech to have a site that works - you just need the right guide.

I am motivated to use my experience and expertise to support other women in achieving great things in business.

How Did I Get Here?

  • 2011
    Starting Out

    Graduated with a Maths degree, unsure where to go next.

    Tried shipping. Was not for me.

    A software company took a chance on me and I discovered my passion for tech.

  • 2018
    The Start of Life Beyond 9 - 5
    I married my lovely (and rather tall) husband.
  • 2019
    Motherhood & Mindset Shift

    Becoming a mum changed everything.

    Returned to work part-time during the pandemic and realised the traditional corporate world was no longer for me.

  • 2023
    The Pivot

    After baby number 2, I decided I wanted to make big changes.

    My old job didn't fit my new life.

    Time to build something that did.

  • 2024
    Learning & Launching

    Started building custom websites from scratch.

    Won the Uni of Suffolk Start-Ups Bootcamp.

    Discovered a passion for sustainability and ethical tech.

  • 2025
    Finding My Flow

    Found Squarespace and fell in love with how quickly I could help others.

    Decided to support female-led businesses with bold, beautiful websites that feel empowering, not overwhelming.

    Sustainability is still in my heart - just paused while I build momentum.

Behind the scenes with Louise…

Because websites should feel like a conversation, not a checklist.

Louise’s Logic

I believe onboarding should feel like a warm welcome, not a tech maze.

I believe every woman deserves a website that reflects her brilliance.

I believe clarity beats cleverness - especially in website copy.

This or That?

or

Squarespace

WordPress

or

Canva

Figma

or

Templates

Custom Builds

or

SEO

Storytelling

or

PHP

ASP.NET

Louise Unplugged

Tea or Coffee?

Strong coffee, but only occasionally!

Texting or Calling?

The introvert in me prefers texting.

Weekend Treat?

Countryside walk with the family.

Playlist Vibe?

Indie rock + 70’s/80’s throwbacks.

Early Bird or Night Owl?

Two young children = forced early bird.

Favourite Destination?

New York stole my heart!